We believe that everything is connected. We all have a responsibility to create systems, products, companies, technology, policies and more, which do not compromise future generations. Let us help your company move in a more socially, environmentally & technologically responsible direction.
“Chesway is one of the most dedicated and hard-working senior designers who I’ve had the pleasure to work with. Her work ethic and attention to detail is second to none. She is very skilled at analysing complex problems and finding ways forward. She is passionate about mentoring designers and sharing her knowledge, which she gains by constantly upskilling herself.”
-Feedback from Principal Designer
My enthusiasm lies in the exploration of new technology and it's impact on society. My focus is the crafting of innovative, fun, educational experiences for spatial computing apps. Namely, virtual, augmented, and mixed reality (XR). Shaping XR interactions into seamless, accessible, and secure experiences that resonate with users. I prioritise accessibility, privacy/security and usability. Working in distributed remote multidisciplinary teams since 2016.
We embrace projects of all shapes and sizes with equal enthusiasm and dedication. If the project requires more contractors, we have the best network. Our contributors and collaborators are equipped with the expertise and versatility to tackle any challenge, whether it's a small-scale endeavour or a large-scale enterprise. From innovative startups to established corporations, we approach each project with the same level of respect. Regardless of scope or complexity, when you partner with DESIGNERD, you'll benefit from a wealth of talent and resources dedicated to realising your goals.
Students participated in our practical programme to gain experience after university (3) and (3) to gain experience due to career change
Years combined experience within our current team.
Hours of non-paid work (community education and technical support)
Businesses helped in 3 years. From brand to web development, event management, participatory education and digital marketing.
Hours of contracted work (contracting/freelance/design collaborations)
Freelance and remote work collaborations and contributions
It’s purely based on values & goals.. We only take on projects and clients when we feel strongly that we can help, and who are aligned to our values & goals. Based on our past experience, available data and the project goals. But, we also listen to our instincts and don’t take on any project that doesn’t feel right. It’s better for both of us that way. (We don’t work on any projects which intentionally harm society or the environment. Ie. gambling, alcohol, tobacco products – we also steer away from any political or religious campaigns or anything with resembles pyramid schemes or propaganda)
The founder is a Senior Technical Specialist over 18 years in the Digital industry. A solopreneur unless project requires additional team members. Project specific team design.
From Graphic Design, Digital Design, Illustration, Social Media Marketing. Designerd has evolved and adapted with each industry we have had the opportunity to work in. Research, Strategy, UX Design, UI Design & building the design community through education & innovation is our current focus. We know all designers say they want to change the world…well, we’re actually doing it. We are in search of interesting, complicated, environmentally, technologically & socially impactful problems. We aim to solve problems worth solving.
Extended services include: Leadership & Employee Experience, Procurement, Sales, Marketing, Business Development, Experience & Instructional Design, Sustainability Development & Innovation
In any process, time, relationships, and adaptability are crucial. Rather than fixed outcomes, processes generate evolving structures. We explore unexpected yet interconnected patterns, driven by subjective intentions. Understanding your business goals and areas of focus is vital for alignment. Together, we establish a shared vision and project expectations. Please note, we selectively take on projects to ensure exceptional value for both parties. You provide honest insights and a clear business vision, and we formalize deliverables upon agreement and receipt of a down payment.
Research
Depending on whether you are a start up or existing company, research would then vary depending on the data you have available. In some cases the following would be required: Market Research, User Research, Field Research, Contextual Research, Usability Testing, Concept Validation, Desktop Research
You provide: Customer profiles & payments for the participants
Outcome: we complete planning, recruitment, testing & reporting of results
Strategy
We collaborate to flesh out the ideas, eg. sitemap, global elements, competitive landscape, marketing strategy, mailing list and revenue goals. You also create or provide a moodboard of the style and aesthetics that represent your brand.
You provide: availability to talk for 1-2 hours.
Outcome: a one-page PDF that outlines the sitemap, global elements and a strategic plan for how it all comes together.
Logo
With the strategy and mood board in hand, we design your logo. We provide 5 initial concepts and 3 palette options. You get up to 3 rounds of revisions, with your change requests submitted within 12 hours after you receive the mockups.
You provide: quick revision requests and/or approvals on each round of mockups.
Outcome: a finalised logo and a one-page style guide that includes fonts, colours and logo usage.
Website
Using your new logo, strategy and sitemap, we design one concept for the homepage. We provide up to 3 rounds of revisions, with your change requests given within 12 hours. Once the concept is finalised, we design 3 more templates (product page, blog post, contact form page), which can also have up to 3 rounds of changes.
You provide: quick revision requests and approvals on each round of mockups.
Outcome: a finalized site design
We can create a customised learning experience for you and your team, to help you implement the agreed strategies, programmes, products etc.
You provide: time off for staff for training, venue, food, drinks
Outcome: we provide an experiential experience which ensure members leave events with practical skills and guidelines to equip them to look after, maintain & improve on current system.
