School of Thought was started out of necessity. For 4 reasons:

1. There are many systemic issues from a social, technological & environmental perspective. Our burning question was, “How might we collaborate or be catalysts for positive change at scale?”
   
   
2. Many entrepreneurs start up, but can’t afford an agency to help them build their brand & optimise their internal operations or create unforgettable experiences for their customers. (Its a real chicken-egg/catch 22 for them). — Many companies require research but are not conducting this correctly or efficiently –the right data is not being gained to inform the best design decisions.
   
   
3. Everyone who knows Designerd, requires design services. All new start up projects are exciting, and we want to help them all grow. We feel it is our responsibility to help wherever possible– the result is that we end up taking on too much work, which is not a sustainable way to live.
   
   
4. At the same time there are many unemployed students with/without degrees, freelancers who want to be part of something more, and career changes who seek meaning within their lives & work. As well as wasted talent with amazing knowledge, not being shared.